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If your project doesn’t have movement, then compared to the rest of the world, you’re actually moving backward.

Like a rock in a flowing river, you might be standing still, but given the movement around you, collisions are inevitable. The irony for the person who prefers no movement is that there’s far less turbulence around the log floating down the same river. It’s moving, it’s changing, but compared to the river around, it’s relatively calm.

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– Seth Godin